I never fail to be impressed with just how easy it is to reskin your wordpress blog. Working in an industry where website builds can take anything up to a year and there’s numerous stages of sign off involved with approving the look and feel of a website its quite refreshing to be able to do a quick reskin of your wordpress blog as I decided to do tonight (borrowing a few ideas from digg!!)
Its amazing how quickly a site starts to look dated these days so template based CMS’s and blogging software has got to be a must for new websites of any size.
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There’s always a temptation for search marketers when writing blog posts to say with a thousand words what could be said with 50 (or an image for that matter). Its a basic rule of SEO that the more content you have the more chance of picking up those long tail search queries which are all so important for long term traffic strategies.
Continue reading ‘Short and sweet- no more long blog posts’
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Published September 22, 2007
in SEO spam.
On average this blog gets 30-50 spam comments a day. So much so if I leave the blog unmoderated for a few days I have to delete all comments as I don’t have time to sieve through the spam to find the real comments.
Continue reading ‘Blog comment poster software’
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Everyzing is a multimedia website which offers automated transcriptions of audio and video content on the web. According to the Everyzing site;
EveryZing is the most powerful digital media merchandising platform available today. Media companies of all sizes leverage our unique ability to drive the volume of online content consumption and create new and powerful revenue streams. Through our speech to text, search and optimization technologies, and consumer-facing website, we create greater opportunities for consumer and advertiser access to online content. The company’s best-in-class technology and comprehensive set of advertising services enable our partners to profit from their content by launching digital channels that deliver the entertainment, news and information that consumers crave.
Continue reading ‘Everyzing podcast and video transcription site opens new windows for digital content in search marketing.’
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After much delay the BBC have finally launched their rival to the commercial channels online on demand digital media services.
Read more on NMA
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If you’re into digital marketing it’ll be hard to of missed everything about the rise of social media, the use of blog marketing and ‘SMO’ (social media optimisation) but what does all this mean for the future of the internet and most importantl what effect will it have on online business?
Continue reading ‘Social media failing to deliver?’
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Posting has been pretty slack lately but will be picking up again in the coming few weeks. As usual there’s a stack of stuff going on in the digital marketing industry and I’ve got plenty of ideas for interesting blog posts coming up.
in the meantime a quick followup to m previous post about the relaunch of the ask.com search engine. Ask have pretty much finished their facelift now and the new engine does have some nice features with a much more up to date index than before- as such I’ve seen a lot of rankings picking up in ask and starting to look more like Google rankings probably giving some indication of where this algorithm is going. However tacky features like the changable skins seem unlikely to pinch much of Google’s market share!
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Web project management best practice is a report published by e-consultancy which looks at the process of web project management and how it is implemented in a cross section of UK online businesses and agencies.
Continue reading ‘Web project management best practice guide on e-consultancy’
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The sad Madeleine McCann disappearence story which has been commanding massive column inches in the UK press over the past few weeks has sparked media interest in the practice of ‘typosquatting’.
Continue reading ‘Typosquatting under the spotlight- Missing girl Madeleine McCann sparks media intrigue into URL hijacking’
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Google offers its new checkout service and I talk to Neil Cole about using Myspace to extend your network.
#25: Google Checkout:
Play Now |
Play in Popup |
Download (91)
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New look and new features for Google’s free web stat tool
Google Analytics has just launched the beta version of its new look reports with prettier graphical displays and what looks ultimately like easier navigation of reports and data. The most useful improvements I have seen so far seem to be the much clearer, more direct visitor summary screen which says exactly how much traffic you’ve had in the selected period on one screen which is probably the most widely used information on Analytics.
Continue reading ‘Google Analytics gets a facelift!’
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According to Webside Story (HBX) Ask Jeeves or Ask.com as its now known had below a 3% market share of UK search in 2006 (See the press releas on e-consultancy) but they’re looking to change that with a big PR and cross channel marketing campaign- but is the old search engine itself up to the test?
Continue reading ‘Ask.com marketing drive- but is the engine up to scratch?’
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