Blogging software for blog marketing

The first thing you’re going to want to do as part of your blog marketing campaign is to set up some blogging software on your website or you may want to sart your blog on a completely seperate site- eiher way you need software. Luckily you’re spoilt for choice for free software- I’ve never felt the need to pay for blog software as the free options are so good, in fact the only one’s I’ve ever actually used are Wordpress which Vanilla Digital uses and Blogger.

Wordpress

This software has come a long was since its first release- its now a fully featured blogging system with countless plugins, many of which will help you to market your blog once it is up and running. There’s also stacks of templates available making it easy to find a theme to suite your branding.

A few essential Wordpress plugins for blog marketing

Google Analytics- you need to know what traffic you’re getting to your blog and where its coming from. Google Analytics is easy to use and free and this plugin from boakes makes it easy to set up analytics on your Wordpress blog. Free download and instructions here.

Add to Del.icio.us- This plugin will give your readers the chance to quickly tag your blog entries on del.icio.us. Encouraging tagging will help your SEO no end and spread your blog across the social bookmarking community. Similar plugins are readily available for all the major social bookmarking sites, download the del.icio.us one here.

This post is worth reading before you decide whether you want to include these but I still like the functionality and believe its good for blog marketing.

Google sitemap generator and ping- Every webmaster should have cought on to the benefits of Google Sitemaps and these are going to get a lot more important in future. Let Google know about all the pages on your site with this tool which creates your sitemap XML file and ping’s Google to let them know about the update.

Blogger

I started off using Blogger for all my blog marketing because its so quick to get started with and has no costs whatsoever. The best thing I have found in the newest releases of Blogger is the Adsense integration making it really easy to start earning from your blog straight away. The template editing features still bug me a bit with this but there seems to be a fair stack of templates out there for Blogger now as well. An added bonus should be the fact Blogger is now owned by Google which you would think might mean faster indexing? I haven’t actually seen any evidence of this with my own blogs but I’ve spoken to people who would testify to it- just lucky I guess!

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