Affiliate Marketing with Paid on Results
Paid On Results supply most of the non Adsense advertising on Vanilla Digital at the moment. I’m a big fan of affiliate marketing both as a blogger and a marketing consultant as its by far the most mutually rewarding advertising for everyone involved in the process.
The advertiser or merchant as they are usually know in affiliate programs, only has to pay out for their affiliate marketing when a sale is made so a fixed minimum ROI can be guarenteed.
The publisher or ‘affiliate’ takes a cut of the sale made for the merchant which not only usually works out as a more lucrative revenue stream than PPC or CPM advertising models when advertising programs are carefully chosen based on the sites theme but is also better for the site. By targeting advertising to the needs of your websites visitors as a publisher you are providing a more useful experience and the adverts are seen as less intrusive- this sort of control over who advertises on your website can rarely be achieved with other online advertising programs.
For the visitor the benefits are obvious- advertising targeted at them means adverts stop being an annoyance and often become useful. Where affiliate advertising is more targeted often less advertising will be crammed onto a page in order to make it profitable. A good affiliate marketer knows not to overcrowd their pages with advertisements as this will reduce the CTR and likelihood of profiable conversions.
Paid On Results have a few really good programs for Vanilla Digital including the E-Consultancy adverts I’ve been using a lot of lately and I’m also running a number of their other programs on different sites. As yet these programs are proving more profitable for me then adsense…
Related posts
- Web CEO affiliate program I’ve just started using the web CEO affiliate program for ads on Vanilla digital. I’m hoping the range of product pricing options which web CEO offer on their SEO software will encourage some of Vanilla digitals readers to try out...
- Pay per post- Writing blog posts for money Pay per post (PPP) is a form of online advertising for blogs where a blogger gets paid a commission for writing reviews of a companies product or service. Surprisingly I haven’t heard much about pay per post in the UK...
- Can paid Google ads bring the Googlebot to your new website faster? Its a problem that all webmasters have faced. You finish your brand new shiny website- hours of brainstorming, copywriting, designing, coding, bugfixing finally complete and you go live and nothing happens. The period between the launch of a new domain...
- Vanilla digital marketing directory launched Like it or loathe it web directories are still around and they still form a significant part of many SEO schedules. Vanilla digital have just setup our own free web directory for digital marketing sites- agencies, blogs, software- anything to...
- Google referrals for Adsense offer good revenue I’ve recently added the Google referral ads to the homepage of Vanilla. I wasn’t sure about these as I thought if people wanted this stuff they’d know where to find it or have it already- particularly due to the topics...