about vanilla
Pure Digital Marketing
Welcome to Vanilla Digital- Pure digital & search marketing. Just another search engine marketing blog…but a good one! Latest trends in PPC, SEO tools and latest news and other SEM bits and pieces. Expert opinion’s from practicing search marketing professionals. Need search engine optimisation advice and news? Run a PPC campaign and concerned about click fraud? Get a beginners guide and latest news written from a UK perspective.
Latest trends in search marketing
Vanilla digital is a search marketing blog discussing the latest trends in paid search or PPC. Search marketing or SEM continues to prove itself as the most cost effective means of direct marketing available for online or offline businesses and its changing fast.
There’s a whole lot of information already out there on search marketing- i reckon more than any other niche topic on the internet (and despite its growth it can still be considered a niche- the majority of web users have little concept of SEM beyond the occasional banner which pop’s up on their hotmail). Therefore Vanilla Digital is not looking to recreate, copy or out-do any of this material- instead bringing the best of it to our readers and offering inpartial advice written by search marketing professionals.
What’s new in digital marketing?
It is the nature of digital marketing to always be changing as it is based on new technology. Compared to television, print or radio online mediums are still in a relative state of infancy. Its a young industry- but its getting very competitve very fast. If you’re a digital or search marketing professional you will most likely already understand the value in staying ahead of the latest trends in the industry. If you’re new to the industry then there is a lot to learn alhough most of the principles of digital are based on the same conventions as traditional advertising and marketing.