Pay per post- Writing blog posts for money

Pay per post (PPP) is a form of online advertising for blogs where a blogger gets paid a commission for writing reviews of a companies product or service. Surprisingly I haven’t heard much about pay per post in the UK yet although it seems to of taken off pretty well in the US since the first company to offer the service ‘Pay post post‘ lauched in mid 2006.

There’s now a few companies offering this type of advertising to merchants and bloggers. the operation is setup in a similar way to affiliate programs. Bloggers who meet the criteria of the advertiser i.e. meeting a certain PageRank, blogging about certain categories, write and publish a post about the advertiser and submits the post to the PPP approval system. The advertiser then either approves or disapproves the blog post. If they like what they read they approve it and once the blog post has stayed online for 30 days the blogger recieves the set payment for the post. Payments range from a couple of dollars to $350 depending on the topic and assumed quality of the blog.

PPP not such a bad thing for blog marketing?

There has been much anti PPP sentiment in blogsphere since its launch last year, the sentiment being that this sort of program goes against what blogging is supposed to be about, that is, impartial, personal and prehaps to an extent anti-commercial.

The reality of course is far different. Blogging has become big business and blog marketing is becoming more and more important as part of the online marketing strategy of companies ranging from SME’s to blue chips. Advertising on blogs is also common place with affiliate marketing and PPC programs forming the main revenue stream of the most well subscribed blogs i.e. Steve Pavlina who claims to earn tens of thousands of dollars a month from his personal development blog. The truth is PPP is little more than an extension of affiliate marketing where it is common to embed affiliate links within the copy of a blog post and these links are rarely declared as part of affiliate programs.

More similarities can be drawn between PPP and offline newspapers and magazines who run ‘advertising features’ written by companies as editorials presented like a part of the newspaper. These features always highlight the fact they’re advertisments but theres a lot of behavioural research to suggest they are read in almost exactly the same way as regular editiorials making them a powerful form of advertising.

Back to the online side of things and certain online marketing agencies have been know to pay bloggers under the table to post about their clients websites. This is deception and in breech of UK advertising standards regulation but it happens. PPP at the very least makes this practice above board.

I’m not going to be writting PPP posts on Vanilla Digital just yet (partly because I don’t have the PageRank for it!) but I think PPP should be embraced as a new digital marketing method and a highly lucrative way to monetize the blog marketing sector- its not a perfect situation but its not the crisis many have made it out to be.

View a continuation of this post here ‘More pay per post (PPP) sites paying bloggers for posts‘

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