New look and new features for Google’s free web stat tool
Google Analytics has just launched the beta version of its new look reports with prettier graphical displays and what looks ultimately like easier navigation of reports and data. The most useful improvements I have seen so far seem to be the much clearer, more direct visitor summary screen which says exactly how much traffic you’ve had in the selected period on one screen which is probably the most widely used information on Analytics.
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According to Webside Story (HBX) Ask Jeeves or Ask.com as its now known had below a 3% market share of UK search in 2006 (See the press releas on e-consultancy) but they’re looking to change that with a big PR and cross channel marketing campaign- but is the old search engine itself up to the test?
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Subvert and Profit are a black hat digital marketing operation where advertisers can pay Digg users to ‘digg’ their stories there by getting the digg to the top of the pile of Digg stories and on the homepage of the high traffic site.
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View the whole study published by YSM!
This study was published by yahoo search marketing and looks at the role of search in the recruitment sector.
Recruitment has become increasingly important in search in the last few years with the rise of the big job sites like monster and specialist recruiters competing for precious search traffic. This report looks at the role of internal recruitment on corporate sites in the search market.
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I wrote a few weeks back about PayPerPost and the concept of paying bloggers to post about their advertisers (in a sense sponsored posts). I just read an intresting introduction to PPP advertising on website magazine and though I should talk briefly about a few of the other PPP style programs available.
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I’ve recently had digital TV installed at home (a bit late I know but I rarely watch the thing!) and was flicking through some of the more obscure channels during a break when I stumbled across Google current which immeditely struck me as an interesting concept.
The pop news style show reports on stories based on their increased search popularity in Google so obscure stories which are getting a lot of exposure- like the japanese sheep poodle story below which appeared all over the papers last week.
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Website magazine is a new service I have started offering Vanilla Digital readers as part of the magazine affiliate program.
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On the 6th of April I posted on the geo location of my visitors before setting up the blog translation software on Vanilla Digital allowing speakers of 13 different languages (and 13 regional search engines) to read my blog posts.
As promised here I have given my most recent GEO map overlay off of google analytics showing my visitors world locations.
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I have been shopping around recently for new SEO management tools as some of the current software I’m using hasn’t been performing up to scratch and the campaign management process is not running as smoothly as I would like. Web CEO is one of the names which has continued to come up in my investigations. read more…
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This diagram maps the ideal link profile of a website for a link building SEO campaign. Covering the main sources of links which make up a typical campaign, the graph shows where each fits in the ‘link constellation’ and the sort of proportional quantity each should be sourced in.
The diagram is based on the makeup of some of the most successful SEO link building campaigns I have run and although its far fom an exact science following this visualisation as a guide will, I believe, result in the most successful possible link campaign for improving PageRank and keyword ranking.
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I’ve been revisiting some of my old University work recently and though I would post up my dissertation on American superhero culture, probably not of much interest to my usual readers but I’m sure someone will stumble across it and find it useful…
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Daniel talks about how web spiders operate and a couple of things we all need to be aware of and I talk to David White of weboptimiser.com about his cool use of videos.
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