A Starters Guide to SEO Software Every SEO Pro Should Own

2011 January 28

Looking for some appropriate SEO software to speed up your daily SEO chores? Software development companies suggest such a dazzlingselection of SEO apps that one can be lost in their variety. So, here is your guide to SEO tools every SEO specialist should have.

SEO Tools & Keyword Research

SEO starts with keyword research. Of course, your customers will most likely give you an idea about what exact keywords or key phrases they would like to use on their websites. But, even if that’s the case, you still need to find out how profitable these keywords are in terms of SEO and what other thematically close keywords you can resort to in order to avoid duplication. There are many SEO programs out there to tell you the number of searches, competition, even profitability index for each particular keyword. Besides, SEO programs will suggest you tons of thematically related word combinations to use in the process of on-page optimization. So, an SEO keyword research piece of software is a must.

Google Rank Checker & On Page Optimization

You will also need an appropriate SEO application to assist you with content optimization. Content optimization consists of two levels: you have to enhance a site’s general structure and position keywords in various HTM elements. You may say that it’spossible to spot site’s structural imperfections such as HTML code errors, broken links, etc. without using a tool. That’s true, but what if your site consists of, like 350 different pages? Then you can use an SEO application that will scan a site and expose its complete structure in a click of a mouse. This way you can easily identify duplicate content, not-indexed pages, server response errors, etc. and eliminate these structural flaws. Another thing SEO apps can do is come up with the ideal keyword density and distribution for your site.

What about getting links? Of course, you can bring links to your site the classic natural way, that is, by offering stunning content on it. But then it will take a really long time for your site to top SERPs. Instead, you can use link-building SEO apps that will provide you with lots of partners to exchange links with, send them emails and monitor your link-building activities. It will register the partners you have already emailed and will show who has put a link to you in exchange. It will also give you a buzz if someone tries to cheat you by using a nofollow tag or simply removing a link to your site. As you see, an SEO program for link building is practically indispensable.

After you take those pains to drive your site to the top of Google results pages, it’s just about time you check where it ranks in various search engines, since it’s all about higher rankings and more online visibility, after all. Of course, you can search for your webpages among, for example, Yahoo! or Google search results manually. Or you can take advantage of an SEO software piece to easily see how high your site ranks in numerous search engines. Besides, a lot of SEO programs also track the changes your rankings go through in the course or your campaign, which allows you to estimate progress and prepare customer reports.

The above mentioned SEO tools concern all main tasks an SEO would normally do every day. If you use them, this will enable you to go over all your chores times faster and more effectively.

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